We're the world's leading cleaning supply company. We're passionate about clean homes and a healthy planet.
Nov 9 2012

Fast Company Magazine Features Crucial Vacuum – Hurricane Sandy Aftermath

The true test of  character is how they stand during test of adversity – Unknown

After Hurricane Sandy broke our routine, we’re picking up business and going back to our normal work flow. The way we worked through Hurricane Sandy was a story to tell. Crucial Vacuum is featured in Fast Company magazine telling our story on how our team managed to work through the devastation.  The article speaks about the obstacles that Chad (our CEO) and the Crucial Vacuum team members joined at his home to fielding requests for our customers.  It also explains the uniqueness of our business model with our own brand vacuum parts and how Sandy disrupted it.

Without further ado, click the link below and scroll down to the Crucial Vacuum paragraph:

http://www.fastcompany.com/3002710/how-squarespace-grouper-and-east-coast-companies-worked-through-sandy

We’ve been very proactive with our customers through every step of the Sandy impact.

1. Facebook & Twitter have been updated throughout the process.

2. The header on our site was constantly updated and linked customers to more information on how the storm impacted our orders. www.crucialvacuum.com
The blog as you saw had been updated to further reach our customer audience.

3. We reached out to thousands of customers via email starting from 10/25 and continue to let them know about potential delays.

We are extremely proud of how the Crucial Vacuum team handled this crisis.  Our primary goal was to deliver the product our customers ordered and we did that by any means we had. Hurricane Sandy was a great test for Crucial Vacuum and the characteristics of the company truly shined in a time of a natural disaster.

Comments