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Jul 15 2013

Planting a Tree for Every 1,000 Vacuum Filters Sold

Last year, we promised Crucial Vacuum dot commers that every time you purchase our brand filter for your vacuum, it went towards planting a tree.

We’re still guided by this simple mission this year as we continue our efforts: for every 1,000 Crucial Vacuum branded filters purchased, we’ll be planting a tree at another local farm. It’s a big job and we could not have done it without the famers as well as our customers. It’s our first full year of working hand-in-hand with Farmers to directly support their efforts and help turn their dreams into a beautiful reality.

We are part of a larger global movement by harnessing the power of internet shoppers to do good!

tree planted for every 1,000 vacuum cleaner filters sold!

Chad, founder and CEO of Crucial Vacuum, has announced that through this initiative the company has hand-planted the following trees with the Many Hands Farm located in the Pioneer Valley of Massachusetts.

Baldwin Apple on M111 semi-dwarf stock
Coxs Orange Pippin Apple on M111 semi-dwarf stock
Enterprise Apple on M111 semi-dwarf stock
Honeycrisp Apple on M111 semi-dwarf stock
King of Tompkins County Apple on standard stock
Liberty Apple on Bud 118 semi-dwarf stock
English Morello Pie Cherry
Evans Pie Cherry
Garnet Beauty Peach
Reliance Peach

Each planting site was prepped in the fall of 2012 with a couple wheel barrows of compost and a few lbs of various rock dusts, which will break down slowly over our trees’ lifetime to provide nutrients for them.

We are very excited to see peaches growing on the tree! Come fall we will see more fruit ready to pick and eat.

a vacuum filter turns into a peach

The success of Crucial Vacuums’ philanthropic business model has led to the company continuing it’s tree planting efforts for the upcoming year. Chad claimed “There is much more work to be done. We’ve entered a new era of giving, and it’s been so rewarding.”

Next time you need a vacuum filter, consider Crucial Vacuum.

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