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Jan 4 2013

It’s The Small Things That Make a Big Difference

It has been almost a month since the Sandy Hook Elementary School shooting. The school, the town of Newton, CT and the nation is still recovering from the devastation and heartbreak.

When any tragedy happens it’s sad, but this one we felt very close to our hearts given that it happened at a elementary school. For us at Crucial Vacuum, it was a difficult day but our business had to carry on. While we were picking and packing orders and doing what we do to WOW our customers, we came across an order for Pam, a resident of Newtown, CT. Abdul, our warehouse manager said “I would like to write Pam a caring message regarding what happened in her town.” I liked the way Abdul was thinking and gave him the OK to do it!

Abdul wrote Pam the following:

“Our prayers and thoughts go out to you guys” All of the warehouse employees signed it and off the 25-pack of Crucial Vacuum Miele Vacuum Cleaner bags went.

Then yesterday, we received an email from Pam. She wrote:

Thank-You-Letter-Crucial-Vacuum

This is why we strive to make our customers happy. It’s the small things that make a big difference.

Again, our hearts go out to those still struggling through the aftermath ‚ÄĒmay all beings be free from suffering

Nov 9 2012

Fast Company Magazine Features Crucial Vacuum – Hurricane Sandy Aftermath

The true test of  character is how they stand during test of adversity РUnknown

After Hurricane Sandy broke our routine, we’re picking up business and going back to our normal work flow. The way we worked through Hurricane Sandy was a story to tell. Crucial Vacuum is featured in Fast Company magazine telling our story on how our team managed to work through the devastation.¬† The article speaks about the obstacles that Chad (our CEO) and the Crucial Vacuum team members joined at his home to fielding requests for our customers.¬† It also explains the uniqueness of our business model with our own brand vacuum parts and how Sandy disrupted it.

Without further ado, click the link below and scroll down to the Crucial Vacuum paragraph:

http://www.fastcompany.com/3002710/how-squarespace-grouper-and-east-coast-companies-worked-through-sandy

We’ve been very proactive with our customers through every step of the Sandy impact.

1. Facebook & Twitter have been updated throughout the process.

2. The header on our site was constantly updated and linked customers to more information on how the storm impacted our orders. www.crucialvacuum.com
The blog as you saw had been updated to further reach our customer audience.

3. We reached out to thousands of customers via email starting from 10/25 and continue to let them know about potential delays.

We are extremely proud of how the Crucial Vacuum team handled this crisis.  Our primary goal was to deliver the product our customers ordered and we did that by any means we had. Hurricane Sandy was a great test for Crucial Vacuum and the characteristics of the company truly shined in a time of a natural disaster.

Nov 6 2012

Post Hurricane Crucial Relief with Red Cross: You Save, We Give

We’ve all seen the catastrophic damage caused by Hurricane Sandy.¬† People continue to be displaced with no electricity, no gas and major flooding.¬† One of the towns that was severely impacted was Little Ferry, NJ, which happens to be where our headquarters is located.¬† Our business office and warehouse were closed for one week after the hurricane.

Our team here at Crucial Vacuum carried out business to take care of our customers, despite this natural disaster. We had employees joining us at home, those that could make it. For those that couldn’t join us to work, they worked from home. We conducted google “fire-side” chats. Our employee Josh, pictured below in the dark conference with Chad to help out in the best way he can even though he was a hostage in his own house. While Josh’s life was impacted, he is back to work, however we have an obligation to help others in need.

 

Now that electricity and internet are running in our HQ, we are back to work but people in across the tri-state area still need our help.

What We’re Doing at Crucial Vacuum

Crucial Vacuum has teamed up with the American Red Cross to help in recovering Hurricane Sandy Relief. ¬†We created a program where we can join hands in helping by donating the 5% you saved on your purchase in crucial relief. ¬†While you save, we give. Use the coupon code: crucialrelief at the checkout to save 5% on your purchase and we’ll donate to the American Red Cross for the month of November.

 

What Else You Can do to Help

We are donating as you shop on our website, so that alone is you helping.  If you would like to help more, we are working  with the American Red Cross and have seen the passion and integrity with which they pursue their mission. They are doing a great deal to help communities affected by Hurricane Sandy. Learn more about their efforts at www.redcross.org

To find a shelter near you, we recommend the following tools: the shelter directory on PetFinder and the shelter finder from ASPCA. Also you can try VolunteerMatch It’s an easy way to find opportunities and contacts to help out in your area.

Give Blood

Nearly 100 Red Cross blood drives were canceled because of Sandy, so blood supplies are low in the areas affected the most.¬†If you’re in New York or New Jersey, you can give¬†here.

 

 

 

Oct 31 2012

When the Going Gets Tough, the Tough Gets Going

Due to the effects of Hurricane Sandy, our thoughts and prayers go out to the families that have been affected.  We hope you and your families are safe. All of our staff members are on the east coast and understand how stressful a time this can be.

Crucial Vacuum’s¬†headquarters are in Little Ferry, NJ. Our office and warehouse are on the Hackensack River and our entire town was¬†severely¬†impacted by the storm. Thousands had to evacuate. Our office is currently without power and it is closed until further notice. Since our offices are at the top of a hill, we are hopeful that there was no interior damage. Though we haven’t been able to get into our warehouse due to the lake that is parked currently in front of it at the moment. See the picture below. We do however, hope the water recedes quickly with a little sun and look to our power being restored to our warehouse very soon.

Crucial Vacuum Warehouse Complex

About 2/3 of Crucial Vacuum’s¬†employees are currently without power. The other 1/3 of us with power are welcoming those without power into our homes. ¬† For the past and next couple of days, a small team of Crucial Vacuum will be meeting at a kitchen table, where else, to work together to make our customers happy and move beyond the current crisis at hand.

 


Admittedly, Hurricane Sandy did slow us down and has delayed our response times a tiny bit but didn’t stop the hustle. We are working hard the next couple of days to earn your business. We are thankful for your business! ¬†We have and are taking certain steps to making sure customers are taken care of. ¬†Since we don’t have access to our warehouse, we have had our partners and vendors ship most of our orders on our behalf. We’re thankful for those relationships! ¬†We’ve reached out to every last customer since October 25th to let them know about the delays due to Sandy. ¬†Stephanie (seen above) has been handling all customer related issues and resolving them as fast as humanly possible. ¬†Justin (seated behind Stephanie) has been in constant contact with our partners and getting all of ¬†our orders processed. ¬†In the midst of all the¬†hurdles, we have managed to move ¬†forward. And as far as me…I’m finishing up the day, with a scotch in one hand and the keyboard in the other learning new tasks and doing whatever needs to be done for our customers. ¬†Coming from the Marketing Dept., I have taken on new tasks from customer servicing to tracking orders for customers and keeping them informed with the status of their orders placed. ¬†Its new grounds for me but I must say its been a great learning experience.

As they say, as one door closes, another opens.

Be safe,
Maz

 

Oct 26 2012

Change your life by simply changing your vacuum filter!

A good filter changes a person and makes the world a little better, makes life something special, more enjoyable and cleaner.

 

 

An allergy-free clean home begins with your vacuum. However, it’s what is on the inside that counts, right? Inside every vacuum is a vacuum filter.¬† The filter is what prevents dust, dirt and bacteria from being recycled back into your home. It’s useless to have a vacuum that sucks up all the dirt to just throw it right back into your home. So it’s CRUCIAL to have a high quality clean filter in your vacuum while you clean.¬† Dust and micro particles should be trapped by a good filter only letting clean air back to the environment so you can feel better about the air you breathe.¬† So before you turn on your vacuum, we urge you to take a look at your filter and make sure your change it every 3-6 months.¬† That way the health of your home is maintained and allergies/asthma is minimized.

After changing your filter, magic happens. You may notice that you sleep better at night. You may notice that when you open the blinds, you don’t see the lighter dust floating around through the sunshine that glares into your home. You’ll start to notice that your overall sense of being is clean, fresh, pure and clear.¬† Having a clean home will become something special again.¬† The family will enjoy the clean home and it’s so much easier to enjoy life when allergies are not something to worry about.

Peace & Progress,
Maz